Dell Makes Adamo Something to Look Forward To

Some products are highly anticipated be cause we’ve seen the features and they are must-haves. But Dell has efficiently created a buzz in the tech world by shrouding its new Adamo line in mystery. Dell set up a website devoted to Adamo that is nothing more than a list of press releases about Adamo and a place to input your contact information so they can keep you up to date with all the exciting Adamo news. I subscribed to Adamo, but so far, no news.

The Adamo website is intriguing for two reasons. First, it is very reminiscent of the artsy Mr. Plow commercial for Homer’s snow plowing business on “The Simpsons”. Second, the website doesn’t actually do anything. It doesn’t shed light on Adamo - all the press releases were written by people who are just as clueless about it as you. After all the pondering and speculation I have done, one question has come to the forefront of my mind. Namely, “How are they getting away with this?”

With this much hype, the product behind it will have to be beyond amazing not to be seen as one of the most Epic Fails in recent tech history. Gutsy. At the press conference where the first Adamo product was introduced, Dell reps wouldn’t let anyone turn it on. Who knows, maybe it’s a time machine. The way I see it, if you’re going to build a time machine into a laptop, why not do it with some style.

This entry was posted on Saturday, March 7th, 2009 at 3:11 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.